This Nerve piece is akin to arguing that christians are bad lovers because Jesus told people to "love thy neighbor as thyself." In other words, you have to basically take some isolated quotes out of context and then bastardize them in order for the argument to make sense. Rand called this the fallacy of "context-dropping," but the funny thing about appreciating what Rand had to say is that it doesn't matter how right you are. Like the word "fatso," the word "Objectivist" has really just become a literary tool by which we evoke large groups of people to point and laugh at individualists.
That's okay, provided the writer understands it to be what it is: the slapstick equivalent of prose.
Hat tip to Tyler Cowen.